Associate Director, B2B Strategy

📋 Description

• Design integrated B2B go-to-market media strategies across paid, owned, and earned channels, with
• Lead cross-channel strategies spanning Paid Search, Paid Social, Programmatic, SEO, content
• Optimize media mix, budget allocation, audience segmentation, creative alignment, and measurement
• Develop advanced audience strategies using ABM platforms, CRM data, marketing automation systems
• Establish structured testing frameworks to continuously improve messaging, audience targeting
• Partner with creative teams to align messaging with B2B buyer journeys, industry verticals

🎯 Requirements

• 6–8 years of hands-on experience planning, activating, and optimizing multi-channel B2B media
• Proven ability to connect full-funnel media strategies to measurable business outcomes such as
• Practitioner-level knowledge of analytics platforms such as GA4 and Adobe Analytics, as well as
• Experience with DSPs including The Trade Desk or DV360, along with LinkedIn Ads, Google Ads, Meta
• Familiarity with SEO and content tools such as SEMrush, Ahrefs, or equivalent platforms.
• Strong expertise in audience segmentation, creative alignment, and measurement using ABM platforms

🎁 Benefits

• Remote-first work environment within most U.S. states, subject to location-specific eligibility.
• Annual base salary range of $110,000–$135,000, with compensation determined by factors including
• Eligibility for an annual performance bonus based on factors including company, department, and
• Unlimited paid time off.
• Extended winter holiday break.
• Flexible work schedules.