Associate Director, Consumer Marketing - Multiple Myeloma

📋 Description

• Lead the development and execution of consumer marketing strategies that drive disease awareness
• Partner closely with cross-functional teams to translate patient and caregiver insights into
• Develop and execute consumer-focused brand strategies, including patient segmentation, value
• Ensure strategies are data-driven, measurable, compliant, and aligned with business objectives
• Partner with the Marketing Director and brand leadership to develop and execute comprehensive
• Lead consumer marketing planning processes, leveraging patient, caregiver, and healthcare market

🎯 Requirements

• Bachelor’s degree required; advanced degree in Marketing, Business, Communications, Healthcare, or
• 6+ years of pharmaceutical, biotechnology, or healthcare marketing experience, including
• Hematology experience required; Multiple Myeloma experience strongly preferred.
• Proven track record developing and executing consumer marketing strategies, patient engagement
• Product launch experience required, including consumer launch planning and execution.
• Demonstrated expertise in patient journey mapping, market research, segmentation, consumer

🎁 Benefits

• Comprehensive package of benefits including paid time off (vacation, holidays, sick)
• Eligible to participate in long-term incentive programs.