Associate Director, Consumer Marketing - OTC (Eye Care)

📋 Description

• Lead brand strategy evolution, including value proposition, positioning, segmentation, and
• Direct development and execution of creative consumer marketing tactics and omnichannel
• Collaborate extensively with external agencies and a broad range of internal stakeholders to ensure
• Drive brand annual planning, representing direct-to-consumer (DTC) needs foremost, while ensuring
• Oversee measurement, analytics, and optimization of marketing performance. Utilize KPIs for
• Support business development opportunities, leverage digital and eCommerce data insights, and

🎯 Requirements

• Bachelor’s Degree required.
• Proven marketing experience with increased proficiency in all marketing skills.
• Previous cross franchise/cross channel marketing experience preferred.
• BA/BS required; MBA preferred.
• 8+ years of consumer marketing experience with a strong preference for pharma and CPG experience
• Deep knowledge of brand management, omni-channel approaches, and campaign development.

🎁 Benefits

• Paid time off (vacation, holidays, sick)
• Medical/dental/vision insurance
• 401(k) to eligible employees
• Short-term incentive programs
• Long-term incentive programs