Associate Director, Engagement Strategy at Fingerpaint

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Lead omnichannel and CRM strategy development for assigned brands, connecting audience insights
Use data sources such as IQVIA AIM, Looker dashboards, GA4, and Salesforce Marketing Cloud to draft
Define audience segments and customer journeys, identifying opportunities for personalization and
Translate analytics into actionable engagement frameworks, KPIs, and testing plans that guide
Collaborate with media, creative, and brand strategy teams to ensure channel recommendations align
Lead internal workshops or client presentations to align on engagement vision, KPIs, and content

5-7 years of digital marketing experience (pharmaceutical agency experience strongly preferred)
Hands-on experience with Salesforce Marketing Cloud and/or Marketo
Ability to manage and activate HCP lists and integrate IQVIA data into targeting and measurement
Strong working knowledge of SEO platforms including GSC, SEMrush, Screaming Frog etc. (AI SEO tools
Comfortable using tools like Google Analytics to derive actionable insights
Familiarity with customer journey mapping tools or frameworks

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