Associate Director, Marketing Analytics

📋 Description

• Develop fact-based promotional investment strategies and guide investment decisions from marketing
• Develop near-term KPIs and longer-term ROI measurements to optimize personal and non-personal
• Support financial planning process and serve as key conduit to Forecasting for monthly estimates
• Understand sub-national drivers of cross-brand performance and provide granularity across
• Leverage innovative analytical models that address critical business criteria (cost, risk, impact)
• Build, coach, and maintain a high-performing diverse team of analytical talent

🎯 Requirements

• Bachelor’s Degree in Business Administration, Statistics, Economics, or related field; Master’s
• 8-10 years of relevant experience in quantitative analysis of sales and marketing information
• Strong analytical reasoning, intellectual curiosity, business acumen, and creative problem-solving
• Experience with current analytical methods and machine learning
• Advanced experience with third-party pharmaceutical data sources (IQVIA/SHS Sales Data: APLD, DDD
• Deep hands-on expertise in current analytical methods and tools including machine learning

🎁 Benefits

• Comprehensive benefits package including paid time off (vacation, holidays, sick)
• Eligibility to participate in short-term incentive programs