Develop connected media and channel strategies across paid, owned, earned, CRM, and digital.
Translate objectives into journey-led media plans aligned with brand and audience needs.
Advise on content creation ensuring regulatory compliance and audience relevance.
Design and execute KOL and influencer programs to extend education and reach.
Lead annual, quarterly, and in-cycle media planning and budgeting.
Recommend data-informed changes to channel mix and investment levels.

🎯 Requirements

Bachelor’s degree required
8+ years in media strategy, channel strategy, and marketing analytics in life sciences
Experience building integrated media strategies across digital ecosystems
Demonstrated experience managing media budgets, agencies, and investments
Strong understanding of patient and HCP engagement and compliant marketing
Experience building measurement frameworks and KPIs for optimization

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