Associate Director of Product Marketing, ICHRA

📋 Description

• Own GTM strategy and positioning for ICHRA products.
• Coordinate cross-functional launches with Product, Sales, Creative, and Legal.
• Lead feature rollouts and track KPIs to scale B2B growth.
• Manage timelines and broker adoption to accelerate enrollment.
• Ensure compliance and brand integrity across communications.

🎯 Requirements

• 7+ years in product marketing, brand strategy, or growth.
• Bachelor's degree or 4 years relevant experience.
• 3+ years GTM campaigns for health, FinTech, or digital health.
• Experience with B2B broker networks or employer benefit platforms.
• Understanding of health insurance plans, quoting engines, or ICHRA.

🎁 Benefits

• Health, dental, and vision benefits.
• Unlimited vacation program.
• Annual performance bonuses.
• 401(k) plan participation.