GTM Campaign Strategy and positioning for ICHRA.
Translate product features into messaging for brokers, employers, and employees.
Coordinate cross-functional launches with Product, Sales Strategy, Creative, and Legal.
Manage timelines and feature rollouts for regulatory OE readiness.
Track KPIs and optimize campaigns for awareness and enrollment.

🎯 Requirements

7+ years in product marketing, brand strategy, B2B enablement, or growth marketing.
Bachelor's degree or 4 years of relevant experience.
Minimum 3+ years leading GTM campaigns for health insurance, FinTech, or digital health products.

🎁 Benefits

Medical, dental, and vision benefits.
Unlimited vacation and annual performance bonuses.
401(k) plan participation, life and disability insurance.

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