Associate Director, Paid Media DTC & HCP Data Domain Owner

📋 Description

• Serve as the data subject matter expert on Media team for all paid media data across DTC and HCP
• Ensure paid media data solutions support DTC/HCP activation and are aligned to enterprise data
• Identify and prioritize opportunities to improve data utilization across activation, measurement
• Partner with APEX to define success metrics and ensure paid media data is integrated into
• Establish and embed clear ways of working across Media, APEX, BTS and other cross-functional
• Enforce enterprise data governance frameworks (established by APEX) with external agencies for data

🎯 Requirements

• Bachelor’s degree required
• Pharma experience is required
• 10+ years of relevant experience in media, media data, measurement, martech, or related
• Experience with DTC and HCP media data environments
• Familiarity with Marketing Mix Analyses, NPI-level data, data pass back, taxonomy governance, and
• Proven track record effectively advancing external agency and publisher data relationships

🎁 Benefits

• Comprehensive package of benefits including paid time off (vacation, holidays, sick)
• Eligibility to participate in our long-term incentive programs