Associate Director, Paid Search B2B

📋 Description

• Owning paid search strategy and performance across your portfolio, including forecasting, budget
• Leading campaign architecture and ongoing optimization across Google Ads, Microsoft Ads, and SA360
• Designing measurement strategies that connect paid search investment to pipeline, not just form
• Using performance and measurement insights to identify opportunities and confidently advise clients
• Translating performance data and strategic insights into clear, actionable recommendations for
• Maintaining a high standard of work across accounts through proactive QA, account health reviews

🎯 Requirements

• 6+ years in paid search, with at least 3 running B2B programs where lead quality and pipeline were
• Direct experience with B2B measurement infrastructure: Salesforce or HubSpot integration, offline
• Depth in Google Ads and Microsoft Ads at the architecture level: how you'd structure an account for
• Experience with SaaS, fintech, HR/payroll, or similarly considered-purchase B2B categories
• Strong analytical instincts and fluency in GA4 plus at least one enterprise analytics or BI platform
• The ability to hold a point of view with a senior client who disagrees, and to change it when the

🎁 Benefits

• Remote-first culture
• Unlimited PTO
• Extended Holiday break (Winter)
• Flexible schedules
• Work from anywhere options*
• 100% paid parental leave