Associate Director, Paid Search (Feeds & Shopping)

📋 Description

• Own paid search strategy across Google Ads and Microsoft Advertising.
• Audit and optimize product feeds (titles, attributes, GTINs, labels) for ROAS.
• Architect campaign and feed segmentation for AI-driven products.
• Collaborate with clients and teams on landing pages, PDP quality, feed health, and tracking.
• Set measurement frame: ROAS, new customers, margin-aware bidding.
• Lead and mentor a team of search/feed specialists; raise QA and docs.

🎯 Requirements

• 7+ years in paid search/performance media with Shopping/feed campaigns.
• Fluency with Merchant Center and feed tools (Feedonomics, Productsup).
• Strong Google Ads skills (Shopping, Performance Max, search) and Microsoft Advertising.
• Commerce mindset: margin, AOV, LTV; feed-to-storefront connection.
• Experience leading people and managing senior client relationships (agency/managed services).

Not a must, but a plus

• Experience with large catalogs and supplemental feed strategies.
• Familiar with retail media networks (Amazon, Walmart Connect, Instacart).
• Scripting/automation (Google Ads scripts).
• Analytical rigor: GA4, BigQuery, Looker Studio.

🎁 Benefits

• Excellent medical, dental, and vision insurance.
• Generous PTO and 15 company holidays.
• 401k with company contribution.
• Paid parental leave.
• Work-life balance and personal well-being.