Associate Director, Retention

📋 Description

• Serve as the senior point of contact for your client, meeting weekly to review performance and
• Own the retention revenue forecast — build it, update it, and bring the recommendations that close
• Set the segmentation and lifecycle strategy that drives the program's output, and prioritize the
• Own subscription activation and retention: the trial and onboarding journeys, the conversion
• Conduct weekly 1:1s with your direct reports, manage workload and capacity, and train the team to
• Develop the strategic campaign calendar and partner with your specialists to deliver it at volume.

🎯 Requirements

• 7+ years of experience in digital, growth, or lifecycle marketing, including time spent on
• Owned a revenue or subscriber target and built the forecast behind it — can model list growth
• Scaled a lifecycle program through a period of rapid list growth, and knows what breaks when volume
• Built the funnel that matters: lead capture, welcome series, first conversion, and subscription
• Fluent in subscription economics — trial-to-paid, activation, free-to-paid, upgrade and downgrade
• Developed loyalty, referral, or rewards programming that measurably improved repeat purchase and

🎁 Benefits

• Unlimited PTO + US holidays
• Remote-first culture
• Company-sponsored medical, dental, and vision coverage
• Robust 401(k) program with company match and profit-sharing opportunities
• Flexible parental leave
• Growth opportunities with exposure beyond core role