Associate Director Social Media Strategy

📋 Description

• Bolster strategic recommendations in audience insights, platform behaviors, cultural moments, and
• Lead the development of social strategies and briefs, translating strategic direction into content
• Partner with Paid Media, Influencer, PR, and Creative teams to ensure social strategies are fully
• Lead key client meetings, brainstorms, and internal strategy reviews
• Contribute to content ideation and social content copy frequently
• Monitor social and campaign performance, translating data and insights into optimization

🎯 Requirements

• Strong communication and storytelling skills
• Ability to distill complex ideas into clear, actionable recommendations
• Knack for writing short, catchy copy in a social-friendly tone of voice
• Proven experience developing and leading social media strategy, including deep knowledge of TikTok
• A deep understanding of organic and paid social nuances, and how they work together to support
• Broader digital marketing strategy experience (paid media and integrated campaign planning)

🎁 Benefits

• PTO and sick days
• 11 paid company holidays per year
• 1 floating holiday
• 2 paid volunteer days per year
• Bonus eligible
• 3 months fully paid parental leave (regardless of gender)