Associate Director, U.S. Immunology Consumer Marketing - Gastroenterology

📋 Description

• Lead SKYRIZI Crohn’s Disease consumer marketing strategies
• Collaborate across agencies and internal partners on media plans
• Oversee DTC advertising across channels (CRM, in-office, SEM, digital, social, TV)
• Ensure brand consistency and promotional compliance
• Mentor direct reports and drive market growth
• Analyze market trends and campaign metrics to optimize ROI

🎯 Requirements

• BA/BS required; MBA preferred
• 8+ years in consumer marketing
• Strong capabilities in creative, media planning, and agency management
• Digital and broadcast media expertise; social platforms a must
• Experience using market research to inform strategy
• Ability to translate clinical info to marketing strategy

🎁 Benefits

• AbbVie benefits package; long-term incentives eligibility
• Competitive compensation and comprehensive health coverage
• Equal opportunity employer