Associate Manager, Offline Marketing

📋 Description

• Own and optimize Ro’s Audio and YouTube campaigns across conditions, managing media plans, budgets
• Help build and grow Ro’s endorser ecosystem by proactively identifying high-potential talent and
• Evaluate and structure new partnership opportunities, assessing media economics, audience fit
• Develop a proactive partnership pipeline and testing roadmap, identifying new talent, audiences and
• Manage relationships with Audio and YouTube agencies and external partners, serving as a key
• Monitor campaign and partner performance and make portfolio recommendations, including where to

🎯 Requirements

• 3-5 years of experience in performance marketing, media planning/buying, partnerships, growth
• Experience managing or supporting scaled acquisition programs within a marketing program with
• Experience across one or more relevant media channels such as Audio (radio + podcasts), YouTube
• A genuine interest in creators, endorsers, podcasts, YouTube and the broader media landscape, with
• Strong performance-marketing instincts and comfort using metrics such as CAC, response rate and
• Passion for data and expertise to utilize both qualitative and quantitative information in

🎁 Benefits

• Competitive equity and benefits package (as applicable).
• Flexibility to work anywhere in the United States.
• In-person collaboration opportunities at HQ on Tuesdays and Thursdays for tri-state (NY) area