Associate Vice President, Brand

📋 Description

• Defines and leads Geotab's global brand strategy, positioning, and identity.
• Oversees internal studio and external agencies for on-brand campaigns.
• Partners with Communications, Regions, Revenue, and Product Marketing for regional needs.
• Develops brand standards and governance across all Go-To-Market touchpoints.
• Manages the brand budget with ROI metrics tied to business value.
• Coaches and develops a multidisciplinary design and content team.

🎯 Requirements

• Translate business goals into differentiated brand strategy.
• Lead multidisciplinary creative teams and agency partners.
• Leverage data and market insights to inform brand decisions.
• Partner across functions and influence without direct authority.
• Clear communication; present and defend brand strategy to leadership.
• Coach and develop diverse teams; foster psychologically safe culture.

🎁 Benefits

• Flexible hybrid working model.
• Home office reimbursement program.
• Baby bonus and parental leave top up.
• Online learning and networking opportunities.
• Electric vehicle purchase incentive program.
• Competitive medical and dental benefits; retirement savings program.