Audience & Content Growth Lead, SMB Ads

📋 Description

• Set the global SMB content strategy and editorial roadmap, grounded in customer needs, industry
• Create compelling customer stories, case studies, vertical playbooks, guides, videos, and thought
• Launch repeatable education programs through webinars, expert sessions, workshops, and on-demand
• Grow audiences through owned, shared, and partner channels. Build distribution plans with web
• Develop creator-, expert-, and customer-led programs that combine credible education, authentic
• Scale programs across markets with regional teams. Adapt formats, languages, customer stories, and

🎯 Requirements

• 10+ years of experience in content marketing, audience development, or customer education
• Demonstrated ownership of content creation and distribution that grows relevant audiences and
• Ability to translate complex products into clear, engaging content through strong editorial
• Experience building repeatable programs across formats such as webinars, video, customer stories
• Ability to lead cross-functional and partner-led distribution, aligning teams around shared
• Experience measuring learning, intent, and business impact alongside content consumption.