B2B Demand Generation Leader

📋 Description

• Build and lead the B2B demand-generation function and team across the product portfolio, initially
• Design and execute integrated account-based marketing, lead-generation, and nurture programs for
• Establish MQL, sourced-pipeline, and funnel-conversion targets in partnership with Sales, Revenue
• Define and continuously improve target-account selection, qualification, lead scoring, routing
• Partner with go-to-market leaders, Product Marketing, and Campaign Strategy to translate ideal
• Build robust attribution and reporting capabilities that track conversion from demand source

🎯 Requirements

• 8–12+ years of experience in B2B demand generation, including direct experience building and
• Demonstrated success generating measurable sourced pipeline for sales-assisted SMB, mid-market
• Strong experience partnering as a peer with Sales and Revenue Operations and defining, defending
• Hands-on builder and people leader who can personally design and execute programs before a team is
• Strong command of modern MarTech and Revenue Operations systems, attribution, funnel analytics, and
• Comfortable operating in multi-product and multi-business-unit environments with different

🎁 Benefits

• Annual salary range of $180,000–$220,000 USD.
• Flexible working environment with remote and hybrid options and access to office hubs in multiple
• Performance-based bonus opportunities and stock options.
• Professional development through courses, conferences, learning resources, and opportunities for
• Country-specific health and well-being benefits, including health coverage, wellness programs, and
• Quarterly company-wide Mental Health Days.