B2B Demand Generation Leader

📋 Description

• Build and lead airSlate's B2B demand-generation function and team across the portfolio, initially
• Design and execute integrated ABM, lead-generation and nurture programs for SMB, mid-market and
• Jointly set MQL, sourced-pipeline and funnel-conversion targets with Sales, RevOps and each BU, and
• Define and continually improve target-account selection, qualification, lead scoring, routing
• Partner with GTM Leaders, PMMs and Campaign Strategy to translate ICP, positioning and business
• Instrument attribution and report conversion from demand source through sales-accepted opportunity

🎯 Requirements

• 8–12+ years in B2B demand generation, including direct experience building and scaling a function
• Demonstrated record of producing measurable sourced pipeline for sales-assisted SMB/mid-market
• Proven ability to operate as a peer to Sales and RevOps and to define, defend and improve MQL
• Hands-on builder and people leader who can personally design and run programs before the team is
• Strong command of modern MarTech/RevOps systems, attribution and funnel analytics; able to partner
• Comfortable in a multi-product, multi-BU environment with differing GTM motions

🎁 Benefits

• Flexible working environment - Our teams operate across the globe. We value in-person collaboration
• Competitive compensation and stock options - We offer salaries that reflect local market conditions
• Professional growth and learning - We invest in your development through courses, conferences, and
• Health and well-being - We provide comprehensive benefits tailored to each country, including
• Family-friendly culture - Family life is part of who we are, and we embrace it in many forms. From
• Giving back - We support charitable initiatives around the world through the airSlate Care