B2B Demand Generation Marketing Manager

📋 Description

• Own end-to-end paid B2B demand generation across multiple countries and channels
• Manage significant budgets across Meta, TikTok, Google, and programmatic media
• Build full-funnel campaigns with partners from ads to sign-up and leads
• Develop and test local initiatives; turn pilots into scalable playbooks
• Drive automation and AI-assisted workflows for efficiency
• Support GTM campaigns for new product launches

🎯 Requirements

• B2B background in tech with familiarity in Food or Retail
• 5–8 years in high-budget B2B paid campaigns (>€1M/year) across multiple channels
• Plan media investments by KPIs; manage budgets and in-house media buying
• Analytical and data-driven; define KPIs and translate data into decisions
• Excel/Google Sheets (VLOOKUP, pivot) or data analytics
• Strong testing and problem-solving; hypothesis-driven experiments

🎁 Benefits

• Meaningful, global impact in a kind and ambitious team
• Opportunity to build, test and scale demand gen strategy
• Lots of learning, growth, and ownership in a high-growth tech env
• Competitive salary and benefits
• Supportive culture valuing diversity, curiosity, and improvement
• Flexible hybrid model with HQ in Helsinki or Berlin