B2B Email Marketing Strategist

📋 Description

• Define and drive email marketing and SMS strategy for B2B clients
• Manage daily email ops: calendar, content, build, deploy, and A/B testing
• Build and manage automated email programs with end-to-end tracking
• Collaborate with creative team to ensure brand guidelines in emails
• Report monthly on lifecycle programs’ performance to clients
• Use data to continually test, measure, and optimize the email program

🎯 Requirements

• 2-5 years experience in B2B email marketing strategy and campaign management
• Strong analytical and copywriting skills; knowledge of A/B testing
• Hands-on experience with Klaviyo, HubSpot, Braze, or similar
• SMS experience (preferred)
• Email best practices: segmentation, deliverability, copy and design
• Working knowledge of HTML/CSS for email coding

🎁 Benefits

• Equal Opportunity Employer
• Diversity and inclusion are core to our culture
• Career opportunities across teams