B2B Email Marketing Strategist

📋 Description

• Define and drive email marketing and SMS strategy for B2B clients.
• Manage daily email ops: calendar, content, campaigns, A/B testing, reporting.
• Build and manage automated email programs with end-to-end tracking.
• Collaborate with creative team to ensure brand guidelines in emails.
• Report monthly on lifecycle programs' performance and insights.
• Use data to optimize and test the email marketing program.

🎯 Requirements

• 2-5 years' experience in B2B email marketing strategy, production and campaigns.
• Strong analytical and strategic copywriting; understanding of A/B testing.
• Hands-on experience with Klaviyo, Hubspot, Braze, or similar.
• SMS experience (preferred).
• Expertise in email best practices: segmentation, deliverability, copy.
• Working knowledge of HTML/CSS for email coding.

🎁 Benefits

• Remote-friendly, flexible work environment.
• Collaborative, cross-functional teams.
• Access to Nova ecosystem and AI-enhanced processes.
• Growth and learning opportunities.