B2B Growth Marketing Manager

📋 Description

• Define and lead the B2B acquisition strategy for SMBs, identifying the highest-potential customer
• Build an integrated SMB acquisition roadmap centered on paid media and complemented by owned
• Develop compelling SMB value propositions and campaign narratives that clearly articulate why
• Own creative strategy in partnership with Creative.
• Own performance measurement across the acquisition funnel, including qualified sign-ups
• Design and execute a rigorous testing agenda to improve targeting, creative, landing experiences

🎯 Requirements

• Bachelor’s degree in a relevant field such as Marketing, Business, Economics, Communications
• Minimum 7 years of experience in growth marketing, demand generation, performance marketing
• Demonstrated experience acquiring and activating small-business, self-serve, or B2B customers in a
• Strong command of growth strategy and experimentation, including audience segmentation, funnel
• Exceptional analytical judgment: able to define success metrics, synthesize quantitative and
• Track record of leading cross-functional initiatives without direct authority and aligning diverse

🎁 Benefits

• Equity
• Flexibility (PinFlex)
• Equal opportunity employer
• Medical or religious accommodation