B2B Integrated Marketing Specialist

📋 Description

• Own end-to-end paid media across channels (LinkedIn, Meta, Google, YouTube, CTV).
• Manage a large paid media budget, targeting, bidding, forecasting, and reporting.
• Build and run integrated, full-funnel campaigns from awareness to MQL aligned to ICP.
• Lead ABM strategy: segmentation, UTM tracking, attribution, and messaging with Sales.
• Own IPN organic LinkedIn presence to drive demand and leads.
• Support event marketing for major conferences across pre, live, and post-event phases.

🎯 Requirements

• 3-5 years of experience in B2B integrated marketing, demand generation, or digital marketing.
• Hands-on paid media campaigns across LinkedIn Campaign Manager, Meta, and Google including budget mgmt, targeting, bidding, and A/B testing.
• Familiarity with HubSpot and Salesforce; solid understanding of UTM tracking and attribution.
• Track record mapping campaigns to MQL/pipeline and ICP across the buyer's journey.
• Ability to translate cross-channel performance data into actionable insights for senior stakeholders.
• Proven collaboration with Sales, Revenue Ops, and Creative to deliver coordinated campaigns.

🎁 Benefits

• Benefits package (medical, dental, vision).
• Employee Stock Purchase Program.
• 401k match.
• Denver office perks: paid parking, snacks, occasional meals.
• Hybrid work in Denver with 3 in-office days per week.