B2B Lifecycle Marketing Manager

📋 Description

• Design lifecycle campaigns across email, in-product, and channels (PQL/MQL/SQL).
• Own lead scoring and segmentation in HubSpot; prioritize by fit and intent.
• Manage marketing-to-sales handoff with RevOps; ensure clean data and SLAs.
• Build and run ABM programs for target enterprise accounts with Sales and content.
• Use AI-driven workflows to personalize content and automate segmentation.
• Report on pipeline and revenue influence; prioritize future work.
• Test and iterate messaging, timing, and triggers across the funnel.

🎯 Requirements

• 4+ years in B2B lifecycle, demand gen, or marketing automation (SaaS preferred)
• Deep proficiency in HubSpot—workflows, scoring models, and automated nurture
• Working knowledge of Salesforce and end-to-end marketing-data integration
• Experience building and managing lead scoring and MQL/SQL/PQL funnels
• Experience running or supporting ABM programs for target accounts
• Strong analytical skills; able to own funnel metrics and translate data to action

🎁 Benefits

• Innovative culture with opportunity to shape AI trajectory
• Growth paths with opportunities beyond your role
• Learning & development stipend
• Social travel stipend to meet colleagues annually
• Annual company offsite in a new location
• Co-working stipend for remote work