B2B Marketing Lead - LATAM

📋 Description

• Own the LATAM B2B marketing plan, starting with Brazil: identify priority audiences, adoption
• Translate product capabilities and global narratives into locally relevant use cases, campaigns and
• Build local customer stories and practical examples with customers, Sales and Comms, ensuring the
• Design the partner, agency and vendor network needed to deliver the plan; define scopes, budgets
• Bring LATAM customer insights and market needs into global B2B planning, adapt shared assets and
• Lead integrated B2B programs with Field Marketing across customer events, executive engagement

🎯 Requirements

• 12+ years of marketing experience, including 5+ years in B2B marketing, ideally in technology
• Proven experience building and delivering B2B programs in Brazil, with the ability to adapt
• Deep understanding of business audiences and an insight-first approach, including enterprise buying
• Strong product marketing and storytelling skills. You explore products yourself and can translate
• Experience partnering with Sales/GTM, Product Marketing, Comms and global or regional marketing
• Hands-on experience across demand generation, field programs, customer education, content and sales

🎁 Benefits

• Professional development opportunities
• Collaborative company culture