B2B Marketing Specialist

📋 Description

• Go-to-market support for dealer products and programs with Product, Sales, and Account Management.
• Plan multi-channel campaigns that turn business goals into acquisition, engagement, and retention.
• Leverage dealer feedback, segmentation, and data to inform messaging and campaigns.
• Support product positioning and messaging that reflects dealer needs.
• Coordinate cross-channel campaigns to ensure consistency and support business goals.
• Create and maintain sales collateral and decks to communicate product value.

🎯 Requirements

• 2+ years in B2B marketing, ideally in tech/marketplace growth.
• Strong marketing fundamentals with end-to-end, multi-channel campaign execution.
• Analytical, data-driven; experience with Marketo, Salesforce, Looker, Google Analytics.
• Excellent written and verbal communication; craft compelling messaging.
• Organized, adaptable, proactive with strong PM skills and attention to detail.
• Experience or ability to use AI agents to optimize workflows.

🎁 Benefits

• Equity for all employees.
• Flexible hybrid model and generous time off.
• Career development programs and ERGs.
• Daily free lunch.
• New car discount.
• Commuting cost coverage.