B2B Marketing Strategist

📋 Description

• Define strategic direction for B2B marketing solutions, translating client objectives into
• Develop and enhance B2B communications planning methodologies incorporating modern marketing
• Provide proactive strategic support to sales teams and B2B clients, contributing to proposals and
• Collaborate with cross-functional teams to design integrated marketing solutions
• Assess client and end-customer insights, market trends, and best practices to inform strategy
• Maintain understanding of marketing technology, advertising technology, data, and analytics

🎯 Requirements

• Bachelor’s degree in Marketing, Business, Communications, or related discipline
• 7-9 years of relevant professional experience in B2B marketing strategy and solution design
• Proven experience designing B2B marketing solutions that address client objectives
• Strong understanding of B2B buyer journeys, demand generation, customer engagement, retention, and
• Demonstrated fluency with AI tools such as Claude, Copilot, or similar platforms
• Strong knowledge of marketing technology and advertising technology

🎁 Benefits

• Fully remote work-from-home position in Canada
• Medical, dental, and vision insurance for eligible employees
• Registered Retirement Savings Plan (RRSP)
• Paid time off and holidays
• Paid learning days and professional development opportunities
• Opportunity to work on high-impact B2B marketing strategies and emerging AI-enabled approaches