B2B2C Marketing Manager (Global)

📋 Description

• Own the end-user journey from “license granted” to “actively using AMBOSS,” including onboarding
• Build and maintain automated CRM flows for onboarding, feature announcements, and re-engagement
• Support institutional renewals by identifying low-usage accounts and running targeted engagement
• Create and maintain institution-facing collateral (onboarding kits, flyers, one-pagers, usage
• Own and optimize CMS content and landing pages for institutional end users, including license
• Partner with institutions on local activation, such as campus ambassador programs, webinars, and

🎯 Requirements

• 3-4+ years of experience in B2B, B2B2C, SAAS, or edtech marketing
• Hands-on experience with CRM/marketing automation tools
• Strong ownership and accountability in a fast-paced, cross-functional environment
• Detail-oriented ownership of content quality across CMS, CRM, and collateral
• Data-driven decision-making, even with imperfect or limited data sets
• Proactive in spotting activation/usage gaps and proposing fixes, not just reporting metrics

🎁 Benefits

• Rest & Time Off: 30 paid vacation days, AMBOSS holiday, personal purpose day and more
• Food & Office Comfort: Daily healthy breakfast & lunch by in-house chef in Berlin HQ
• Health, Fitness & Mobility: Urban Sports Club – M plan, Fitbit Versa 3, Deutschland Ticket