B2C Growth Product Manager

📋 Description

• Own and execute growth product strategy for B2C, focusing on acquisition, activation, engagement
• Design, launch, and analyze A/B tests and experiments to drive measurable growth metrics.
• Conduct funnel and user behavior analysis, market research, and performance reviews to identify
• Partner with data teams to define measurement frameworks and success metrics.
• Lead user research activities to understand needs and motivations.
• Translate insights into actionable product improvements and data-driven decisions.

🎯 Requirements

• 3+ years of Growth Product Management (B2C) or 5+ years in PM for B2C, or 7+ years PM overall.
• Proven track record of driving growth through experimentation and data-informed decisions.
• Hands-on experience designing, managing, and analyzing A/B tests with independent result
• Experience with user research methods: interviews, surveys, usability testing, journey mapping.
• Ability to perform exploratory data analysis and define analytics questions for teams.
• Strong understanding of marketplace/digital platform environments; technical fluency for

🎁 Benefits

• Remote-friendly environment with flexibility across European locations.
• Opportunity to own growth strategy of a high-impact B2C digital marketplace.
• Influence product direction via experimentation, research, and data-driven insights.
• Collaborative cross-functional work with product, engineering, marketing, and analytics.
• Work on solving complex consumer problems using advanced tech and optimization strategies.
• Culture focused on innovation, measurable impact, and continuous learning.