B2C Growth Product Manager

📋 Description

• Own and execute the B2C growth product strategy to improve acquisition, activation, engagement, and
• Design, launch, and analyze A/B tests and experiments to validate hypotheses and drive growth.
• Conduct funnel and user behavior analyses, market research, and performance reviews to identify
• Partner with data teams to define metrics and leverage insights for decisions.
• Lead user research activities to understand needs and motivations.
• Collaborate with engineering across discovery, validation, delivery, and launch.

🎯 Requirements

• 3+ years Growth PM or 5+ years PM for B2C, or 7+ years PM overall.
• Track record of driving growth via experiments and data-informed decisions.
• Hands-on with designing, managing, and analyzing A/B tests and interpreting results.
• Experience with user research: interviews, surveys, usability tests, journey mapping.
• Ability to perform exploratory data analysis and define analytics questions.
• Strong understanding of marketplace/digital platforms; technical fluency for collaboration.

🎁 Benefits

• Remote-friendly with flexibility across European locations.
• Opportunity to own growth strategy of a high-impact B2C digital marketplace.
• Influence product direction through experimentation and data-driven insights.
• Collaborative environment across product, engineering, marketing, and analytics.
• Work on complex consumer problems using advanced tech and optimization strategies.
• Culture focused on innovation, measurable impact, and learning.