Brand and Communications Lead

Added
20 days ago
Type
Full time
Salary
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campaigns brand management content strategy communications messaging
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πŸ“‹ Description

  • Define the target audiences, messaging, and channels to prioritize
  • Develop a scalable content and communications production workflow leveraging AI tooling and
  • Improve how Bastion shows up across social media, website, and other prioritized channels
  • Build an active pipeline of press, events, and speaking opportunities
  • Align with Product, Legal, and Compliance teams to ensure a steady stream of high signal
  • Launch the first targeted campaigns for the businesses we want to work with

🎯 Requirements

  • Fintech or financial services experience is a strong advantage
  • Ability to leverage AI tooling and contractors to operate at high velocity
  • Ability to build brand awareness from scratch
  • Ability to create a market presence breakthrough
  • Ability to earn press in a noisy space and build relationships with reporters
  • Ability to adapt messaging to diverse audiences without creating a different company story
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