Brand Experience Designer, Consumer

📋 Description

• Define and build the consumer-facing brand across product and marketing touchpoints
• Evolve the Consumer brand into a complete, living identity system covering visual language, voice
• Partner with product designers to integrate brand into the product experience: onboarding, empty
• Own the expressive layer (type, color, motion, illustration) of the shared product design system to
• Set creative direction for marketing and growth campaigns, including launches, paid/social
• Build templates and toolkits for marketing and growth teams to move quickly

🎯 Requirements

• 8+ years in brand design for consumer products, with a portfolio showing a brand built or
• Experience inside a product design team, understanding design systems, component thinking, and how
• Expert in Figma (variables, components, and tokens)
• Fluent in a motion tool like After Effects or Rive
• Comfortable enough in code to prototype brand moments and talk tokens, transitions, and haptics
• Ability to explain the why behind brand decisions to non-designers

🎁 Benefits

• Base salary range varies by geographic zone: Zone A $190,000-$304,000, Zone B $165,000-$264,000
• Total rewards include cash compensation (overtime, bonus/commissions if eligible), equity, and
• Access to benefits information at https://careers.toasttab.com/toast-benefits