Brand Manager

📋 Description

• Develop, execute, and optimize brand strategies to grow awareness.
• Lead go-to-market plans and product launches.
• Partner with Marketing, Sales, Finance, Ops for growth.
• Own brand positioning and storytelling across touchpoints.
• Manage external agencies to ensure on-brand execution.
• Use market research and insights to identify growth opportunities.

🎯 Requirements

• 3-5+ years brand management in CPG.
• Data analysis with syndicated data (IRI/Circana, SPINS).
• Cross-functional leadership across Marketing, Sales, Finance, Ops.
• Experience managing brand budgets with ROI focus.
• Familiar with digital marketing and e-commerce basics.
• Bachelor's in Marketing/Business; MBA preferred.
• Advanced PowerPoint and Excel skills.

🎁 Benefits

• Health Insurance: Medical, Dental, Vision
• 401K with Matching
• Discounts on GT's products
• Corporate LifeMart discounts
• Weekly food trucks and quarterly events