Brand Marketing Lead, Enterprise

📋 Description

• Develop Claude's enterprise brand strategy, positioning, and messaging
• Translate Claude's tech differentiators into business-value narratives
• Partner with product marketing/demand gen to drive funnel engagement
• Lead category-defining campaigns with internal and agency partners
• Build measurement frameworks proving brand impact on awareness and sales
• Provide brand air cover during competitive deals and target accounts

🎯 Requirements

• B2B brand marketing exp at firms selling complex tech to enterprise buyers
• Track record building or repositioning brands to lead in fast-moving markets
• Experience partnering with product marketing, enterprise marketing, and sales to influence pipeline
• Strong creative judgment and ability to brief and collaborate with creatives
• Experience establishing measurement frameworks proving brand contributions

🎁 Benefits

• Competitive compensation and benefits
• Optional equity donation matching
• Generous vacation and parental leave
• Flexible working hours
• On-site SF office with collaboration space
• HQ in San Francisco with a team environment