Brand Marketing Manager

📋 Description

• Define and steward UpGuard’s positioning, tone, and visuals across all touchpoints.
• Own a year-round editorial and campaign calendar for brand and events.
• Develop campaign themes to position UpGuard as a full platform solution.
• Lead brand and platform thought leadership with cross-team collaboration.
• Run UpGuard’s customer-story pipeline end-to-end with premium quality.
• Create promotional playbooks for events to drive registrations and reach.

🎯 Requirements

• Brand-building expertise: 5+ years in high-growth B2B SaaS or Cybersecurity.
• AI fluency: Use AI tools for campaign ideation and execution.
• Coordination & delivery: Connect creative, research, content, and demand gen across complex timelines.
• Brand narrative & editorial judgment: Brief writers to maintain a unified brand story.
• Thought leadership orchestration: Partner with technical research and PR to translate data into campaigns.
• Integrated campaign experience: Lead multi-channel campaigns focused on awareness and pipeline.

🎁 Benefits

• Monthly lifestyle subsidy for wellbeing.
• WFH setup allowance within first 3 months.
• USD 1,500 annual learning & development allowance.
• Annual leave plus two extra UpGuardian leave days.
• 18 weeks paid parental leave.
• Fully remote work with optional Sydney/Hobart offices and top-spec hardware.