Brand Marketing Manager

📋 Description

• Develop and drive the go-to-market brand strategy for Coins.ph's brand and products.
• Build and expand upon Coin to become top-of-mind for both crypto and mainstream relevant audiences.
• Own our brand marketing budget, including oversight of existing brand spend, business cases for
• Lead brand campaign development and coordination, driving targeted strategies and messaging across
• Lead our brand positioning (i.e brand voice, positioning, messaging) along with a complementary
• Build and grow a strong crypto-focused brand designed to aid with overall product awareness

🎯 Requirements

• 3-5+ years of experience in brand marketing.
• Track record of spearheading brand launches and marketing campaigns that drove significant business
• Demonstrated ability to build relationships with key stakeholders and influence at all levels.
• Formidable creative narrative and story-telling skills to position Coins.ph as a crypto and finance
• An appetite to experiment and use non-traditional marketing tactics, backed up by testing
• Proven track record of delivering results & ability to manage a portfolio/make strategic

🎁 Benefits

• Meaningful Collaborations - The successful candidate will work cross-functionally with other
• Scalable Growth - Be part of a fast-growing organization with the vision to expand its territories
• A Space For Bright Ideas - Let your bright ideas be converted into meaningful changes! Coins