Brand Performance Marketer

📋 Description

• Design omnichannel campaigns with a defined performance thesis: what the campaign is supposed to
• Own AEO and SEO strategy as a performance lever, not a hygiene function. Define how the brand wins
• Conceive social media campaigns with measurable intent, then direct creative agencies to execute
• Own always-on email as the highest-accountability channel in the mix: lifecycle architecture
• Brief web agencies on messaging hierarchy, page intent, and conversion narrative. The brief is your
• Quantify brand performance: share of voice, earned mentions, amplification rates, sentiment

🎯 Requirements

• 3 to 6 years in brand, content, or digital marketing with a clear throughline of performance
• Proven ability to architect campaigns that operate across owned channels simultaneously, with the
• Strong AEO and SEO strategic fluency, including an understanding of how large language models and
• Agency management experience with evidence that your briefs produced sharp, on-strategy work, not
• Deep operational ownership of email as a performance channel: you have built lifecycle programs
• Ability to connect brand metrics to business metrics. You can explain why share of voice moved