Brand Strategist, Vice President

📋 Description

• Help define, evolve and extend KKR's enterprise brand strategy across KKR and our broader
• Partner with KKR business teams to develop strategic positioning, value propositions, and messaging
• Lead brand discovery sessions, messaging workshops, and stakeholder interviews to uncover
• Manage relationships with brand research partners and use audience insights, competitive
• Develop strategic approaches for priority brand initiatives and campaigns, defining the business
• Support brand portfolio strategy and key brand decisions, including brand architecture, naming

🎯 Requirements

• Bachelor's degree in marketing, communications, business, or a related field.
• Significant experience in brand strategy, strategic planning, integrated marketing, or a related
• Experience in an agency environment and/or within financial services, asset management
• Demonstrated experience developing brand strategies, positioning, messaging, strategic briefs, and
• Strong strategic and analytical capabilities, with the ability to synthesize complex business
• Strong commercial judgment and intellectual curiosity, with the ability to understand business