Business Marketing Lead

📋 Description

• Go-to-Market Collaboration: Work closely with business development, go-to-market, and content teams
• Campaign Strategy and Prioritization: Maintain visibility into upcoming integrations, deployments
• Partner Marketing Campaigns: Design and lead joint marketing initiatives with key ecosystem
• Content Development and Storytelling: Create and oversee social media activations, case studies
• End-to-End Campaign Execution: Manage campaigns from initial briefs through launch and follow-up
• External Stakeholder Management: Collaborate directly with partner marketing and business teams to

🎯 Requirements

• At least 5 years of experience in business marketing, partner marketing, or a related field
• A solid understanding of the cryptocurrency and blockchain ecosystem, with the ability to
• Familiarity with decentralized finance (DeFi), payments, stablecoins, tokenization, or financial
• Demonstrated experience owning integrated marketing or joint go-to-market campaigns involving
• Excellent writing and editing skills, including the ability to understand complex integrations or
• Strong strategic judgment and the ability to identify the most compelling market-facing narratives

🎁 Benefits

• Remote work: Full-time remote opportunity.
• Meaningful impact: Help expand blockchain adoption by showcasing real-world business applications
• Complex and challenging work: Tackle technically demanding marketing challenges at the intersection
• Autonomy and ownership: Lead campaigns from concept to execution, with the opportunity to shape
• Collaborative team environment: Work with a highly motivated team that values collaboration
• Ecosystem exposure: Engage with a growing network of investors, builders, businesses, and long-term