Business Value Marketing Manager

📋 Description

• Build and run the value-proof engine turning customer outcomes into published proof for prospects and sales.
• Grow a referenceable customer bench; run advocacy programs; provide proof for Majors and ABM.
• Manage value stories at events; prep speakers for Snowflake Summit, DAIS, Workflow; own SUMs.
• Drive reviews/recognition on G2 and Gartner; run "Built with Sigma" awards.
• Own and mature Sigma’s CAB; turn feedback into product input and pipeline.
• Cross-functional distribution of stories into website, sales plays, ABM pages.

🎯 Requirements

• 3-5 years in B2B SaaS value marketing, advocacy, customer references, or closely related field.
• Track record of creating proof and references yourself, not just following a playbook.
• Strong writing and storytelling instinct; know the one outcome that matters to a prospect.
• Comfort with AI tooling; built or eager to build agentic workflows; not afraid to automate.
• Data fluency; work inside a warehouse-native analytics product; partner with RevOps.
• Event and customer-speaker exposure; diplomacy with customer relationships and exec stakeholders.

🎁 Benefits

• Equity
• Generous health benefits
• Flexible time off policy
• Paid bonding time for new parents
• Traditional and Roth 401k
• Commuter and FSA benefits