Campaign Manager

📋 Description

• Partner with product managers to plan, develop, and launch campaigns for new products and features.
• Create campaign briefs outlining objectives, target audiences, messaging, channels, timelines, and
• Translate established marketing plans into actionable campaigns, coordinating with content, social
• Develop persuasive, audience-focused copy for landing pages, website content, calls to action
• Support lead generation through SEO-informed landing pages, effective tracking parameters, forms
• Identify opportunities to expand beyond organic channels, including paid search and advertising

🎯 Requirements

• At least 7 years of marketing experience, including hands-on responsibility for product launches
• Demonstrated experience collaborating with product managers or product teams to launch products
• Excellent copywriting skills across web, email, and social media, with a strong understanding of
• Hands-on experience with HubSpot, including email campaign creation, automated workflows, audience
• Strong analytical skills, with the ability to interpret dashboards, evaluate funnel performance
• Familiarity with web analytics platforms such as GA4, Amplitude, or Metabase.

🎁 Benefits

• Purpose-driven work: Contribute to campaigns that help people discover meaningful mental health
• Meaningful impact: Help connect underserved audiences with accessible coaching and membership
• A collaborative environment: Work closely with product managers and marketing specialists in a team
• Opportunity to influence decisions: Provide recommendations that help shape campaign execution
• Professional growth: Develop your expertise in product marketing, campaign optimization, lifecycle
• Room to scale and innovate: Contribute to the expansion of marketing initiatives and the