Category & Product Strategy for Yeast market
Conduct market research, identify trends, and growth opportunities
Develop brand positioning, product portfolio strategies, and pricing playbook for B2B
Lead NPD from concept to commercialization with cross-functional teams
Create category narratives and application solutions to enhance value
Additional tasks as assigned by line managers

🎯 Requirements

Bachelor’s in Marketing, Business Admin, or Food Science
5+ years in FMCG/B2B marketing
Deep bakery industry knowledge and customer pain points
Proven product lifecycle management and omnichannel campaigns
Strong cross-cultural communication; English and Mandarin preferred

🎁 Benefits

Company information and context provided on posting
Global scale with 11,000 employees in 50+ countries

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