Channel Digital Marketing Specialist (E-commerce Japan and Australia)

📋 Description

• Improve and implement digital channel strategies tailored to the Japan market.
• Manage campaigns across PPC, social media.
• Analyze performance data to optimize traffic, conversion, and revenue.
• Collaborate with PR, merchandising and creative; align with the commercial plan; partner with DX team and agencies.
• Manage and report on channel budgets and KPIs using Google Analytics and other tools.
• Brief creative needs based on insights and ensure brand consistency.

🎯 Requirements

• 3+ years experience in digital marketing.
• Strong understanding of digital media performance and metrics (CPM, CTR, CPC, CPA, ROAS).
• Strong analytical, communication, and project management skills.
• Ownership over paid media performance; manage agency relationships; lead day-to-day campaigns.
• Experience with Google Analytics (GA4 preferred), Google Ads, Meta Ads Manager.
• Business English and Japanese proficiency at least N3.

🎁 Benefits

• 25% staff discount on H&M Group brands
• HIP - H&M Incentive Program
• Commuting fee
• Health checkup
• Paid leave / Sick leave
• Opportunity to work with global environment