Channel Marketing Specialist

📋 Description

• Lead channel marketing initiatives for the Canadian market.
• Partner with sales, regional marketing, operations and business teams.
• Develop market-level strategies aligned with regional/global goals.
• Translate global programs into local, Canada-specific campaigns.
• Execute integrated campaigns across retail, e-commerce, digital, events, and partner activities.
• Oversee marketing development funds (MDF) to deliver measurable ROI.

🎯 Requirements

• Bachelor’s degree in Marketing or related field; MBA a plus.
• 6–8+ years in channel marketing or similar, ideally in tech.
• Strong knowledge of Canadian retail, e-commerce and distribution channels.
• Proven track record of channel marketing programs and launches.
• Experience with go-to-market and partner-focused initiatives.
• Analytical with ability to translate data into insights.

🎁 Benefits

• Global tech environment focused on innovation and growth.
• Collaborative culture with diverse perspectives.
• Exposure to impactful marketing initiatives across channels/markets.
• Opportunity to contribute to strategic business decisions and market expansion.
• Supportive environment for professional development and career growth.
• Inclusive workplace prioritizing belonging for all employees.