Commercial BA (Web & Mktg)

📋 Description

• Conduct consumer and market research to uncover behavioral patterns, brand perceptions, and
• Conduct 360 analysis from customer, web and sales perspective to gather insights relevant for
• Analyze full funnel web performance across .com and app, including traffic, user behavior, product
• Provide insights on campaign effectiveness, including conversion attribution and return on ad spend
• Analyze sales, customer and web data to draw insights related to QCP, product, assortment and
• Analyze customer feedback across touchpoints to identify opportunities to enhance customer

🎯 Requirements

• Bachelor's degree in business, Marketing, Data Science, Statistics, Economics, or related field
• Proficiency in Google Analytics, Adobe Analytics, SQL, Tableau, and Power BI
• Strong knowledge of A/B testing methodologies and web tracking implementation
• Strong analytical, reporting, and presentation skills
• 2+ years' web analytics experience, preferably in eCommerce or fashion retail

🎁 Benefits

• Staff discount card
• Meal voucher
• Transportation allowance
• Life insurance
• Dental insurance
• Health insurance