Commercial Brand Manager

📋 Description

• Lead brand strategy and marketing for Greater China (HK, Taiwan)
• Own end-to-end brand management for flagship brands
• Localize market strategies and campaigns in Greater China
• Collaborate with cross-functional teams and regional partners
• Monitor brand health, performance, and revenue growth
• Ensure IP standards and licensing compliance

🎯 Requirements

• Bachelor’s degree or higher in Marketing, Business Admin or related field
• 5+ years brand management with IP licensing in toy/entertainment marketing
• Experience in Hong Kong and/or Taiwan market operations is a plus
• Fluent in English and Mandarin (written and spoken)
• Deep understanding of Greater China consumer insights, culture, media ecosystem
• Strong strategic thinking, data analysis, and end-to-end execution

🎁 Benefits

• Health & Wellness
• Time Off to Recharge
• Financial Well-being
• Life & Family Support
• Volunteer and Community Initiatives
• Learning & Development