Content & Community Marketing Manager (China)

📋 Description

• Develop and execute China community operation plans based on user behavior.
• Analyze audiences and tailor communications for the China market.
• Establish platform-specific operation strategies and content directions.
• Identify improvements from user feedback and market trends.
• Manage community operation schedules, channels, and processes.
• Operate official China channels (Bilibili, Weibo, Xiaoheihe, Rednote, QQ, TapTap) and content.

🎯 Requirements

• Strong understanding of the China gaming market, communities, and platform culture.
• 3+ years in community/SNS operations in gaming, content, or entertainment.
• Experience operating major China platforms: Bilibili, Weibo, Xiaoheihe, Rednote, QQ.
• Experience developing community operation strategies and planning/executing content ops.
• Experience in user communication, VOC management, and issue response.
• Strong communication and collaboration with internal teams and external partners.

🎁 Benefits

• Hybrid work arrangement in Shanghai, China.
• Lead China-specific community operations and partnerships.
• Collaborate with marketing, publishing, localization, CS, and external partners.
• Shape player retention and community experience across major platforms.