Content Growth Strategist

📋 Description

• Own email concepts: subject lines, previews, headers, CTAs.
• Collaborate with brand/creative teams on design and copy.
• Build a content calendar aligned with the marketing plan.
• Lead A/B tests on subject lines and CTAs; apply learnings.
• Write emails that resonate with a college-age audience.
• Manage lifecycle flows across welcome, post-purchase, cart, re-engagement.

🎯 Requirements

• 2-4 years in email marketing or lifecycle marketing.
• Hands-on with ESP/automation: Iterable, Klaviyo, HubSpot, Braze, or similar.
• Lifecycle programs: welcome, post-purchase, re-engagement.
• Comfort with metrics: open rate, CTR, deliverability; insights.
• Strong written communication with personality.
• Experience writing for consumer audience; B2C/DTC preferred.

🎁 Benefits

• Work From Home / Remote (India)
• Working hours: 12:30 PM to 9:30 PM IST
• Competitive annual salary
• Health insurance
• Learning opportunities
• Great culture; 2-month paid Sabbatical for eligible employees