Content Lead

📋 Description

• Own and execute the content roadmap aligned with product strategy, user insights, and quarterly
• Partner with product managers and teams to integrate content across onboarding, coaching
• Create high-quality content across formats: in-app articles, educational materials, videos, guides
• Build AI-enabled content function with scalable workflows, QA, and docs standards.
• Develop short-form content strategies to boost engagement across diverse users.
• Use analytics, dashboards, KPIs, and experiments to measure performance and improve content.

🎯 Requirements

• 5+ years in content strategy, creation, and production in consumer digital/tech products.
• Experience leading a content team or operations within a digital product org.
• Proven ability to roadmaps tied to activation, engagement, retention, and revenue.
• Strong analytics, KPI definition, dashboards, and data-driven optimization.
• Advanced video creation, visual editing, and AI-powered production workflows.
• Exceptional UX writing, editing, storytelling across educational, visual, video, and long-form

🎁 Benefits

• Competitive salary package based on experience.
• Fully remote, hybrid, or in-office options depending on location.
• Flexible hours focused on results and impact.
• Company equipment provided.
• Premium product subscription access.
• 21 days annual leave plus public holidays.